Digital marketing is comprised of four core elements: SEO, content, social media, and paid advertising. While the comprehensive digital marketing strategy includes all four, some work better than others depending on specific goals. If you’re looking to choose a specific method or two to focus…
Identifying your target market is an essential part of advertising your products and services. Tailoring your marketing efforts to a defined group of people will enable you to communicate with and attract customers that are genuinely interested in what your company is offering. Too often,…
The landscape of digital marketing is constantly changing. As technology continues to advance by the year, it’s crucial that your digital marketing strategy advances with it. Being aware of current trends will keep customers interested in your content and services. Staying relevant is key when…
The first recognizable social media site, Six Degrees, was created in 1997, enabling users to upload a profile and make friends with other users. Blogs began growing in popularity in the late 1990s, encouraging interactions with others in the comments. MySpace launched in 2003, and…
The focus on social media marketing and communication grows every year. It’s estimated that the average American sees 5,000 ads per day, which makes reaching them where they are, at the time they are there, with content that resonates more important than ever. 2018 was…
Leveraging the current digital marketing trends is essential to your company’s growth and success. From artificially intelligent chatbots to social video ads, the digital marketing trends for 2018 are huge opportunities for business growth and expansion. How important is digital marketing to your 2018 success?…
Getting Started with Digital Marketing So you’ve started a Maryland business, filed the proper paperwork, set up shop … now what? The hard truth you’ll hear over and over again is that approximately 50% of businesses fail within 5 years. If you open for business…
SEOs and internet marketers have a bad rap; underhanded, black hat strategies resulting in penalties have tarnished the industry’s reputation. Fact of the matter is a lot of people doing SEO don’t know what white hat practices are because they’ve never read Google’s webmaster guidelines. …
Everyone’s got to start somewhere, even the Karate Kid, and before you can pull off a one-legged crane kick to a bully’s stomach, you’ve got to start with the basics, the wax-on, wax-off of SEO. Beginning my SEO career with only a background in IT,…