Digital Marketing Blog

Digital Marketing Trends, Strategies, and Updates

A Guide to Generative Artificial Intelligence (AI)

There’s currently quite a bit of excitement building around the possibilities that artificial intelligence (AI) and new generative AI tools unlock. For example, ChatGPT, a new generative AI tool launched…
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The Importance of Newsletters in Marketing

A 2021 study by HubSpot found that about 99% of people who have email accounts check them at least once per day. Additionally, more than 50% of respondents in that…
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Using Conversion Copywriting to Drive Revenue

What is Conversion Copywriting? Conversion copywriting is a science-based approach to using words to persuade customers to engage with your brand and ultimately purchase your products and services. According to…