RankBrain: The Effects of Machine Learning on SEO
Search engine optimization (SEO) is one of the cornerstones of digital marketing. As business continues to shift to digital, Google’s page ranking algorithms continue to shift as well. In fact,…
How to Get the Most Out of Your Digital Marketing During an Economic Downturn
In any country’s economy, things can change suddenly and quickly. Economic downturns are almost impossible to predict and difficult to navigate. Everyone feels the effects. As a small business owner,…
The Negative Effects of VPNs on Digital Marketing
Virtual Private Networks (VPNs) are all the rage these days. They improve data security and provide anonymity in an era during which both of those things are in jeopardy. When…
Creative Marketing Ideas for Your Small Business
Marketing is an essential element to small business success. There are plenty of creative marketing ideas for small businesses. However, finding the ones that speak to your goals and budget…
Mobile Voice Search: How Will It Change SEO?
You get home from work late, you don’t feel like cooking, and decide to order a pizza for delivery. How will you able to look at the menu, see what…
Identifying SEO Strategies Unique to Your Industry
Note: I spent a while looking for appropriate photos for a post on different SEO strategies–guys in different outfits, two different suits hanging from a rack, etc.–but none if them…
How Small Business Can Succeed with Local SEO
Getting to the top of local search results isn’t as easy as it used to be. Back in the day, all you had to do was claim your business on…