Digital Marketing Blog

Digital Marketing Trends, Strategies, and Updates

A man conducting a Google search influenced by RankBrain-min

RankBrain: The Effects of Machine Learning on SEO

Search engine optimization (SEO) is one of the cornerstones of digital marketing. As business continues to shift to digital, Google’s page ranking algorithms continue to shift as well. In fact,…
People videoconferencing with co-workers from an office.

How to Become a Digital-First Business in 2021

Across the globe, businesses have had to adapt quickly to the many changes brought on by the explosion of digital-first businesses, especially those in the eCommerce space. In 2020, the…

10 Common Errors Found by a Google Quality Rater

In its efforts to deliver the best, most relevant search results, Google has developed quality guidelines centered around prioritizing E-A-T – expertise, authoritativeness, and trustworthiness.  Obviously, those are great qualities…
Fingers touching a smartphone with Google browser on the screen.

What is E-A-T for SEO and How Can I Improve It?

Search engine optimization (SEO) is one of the most essential components of a digital marketing campaign. Optimizing your content makes it easier for potential customers to find you and drives…
content marketing

Content Marketing Trends for 2020

Content marketing isn’t a new concept for companies and marketers. In fact, storytelling and content marketing have been around for hundreds of years. As you finalize your 2020 marketing plans,…
evergreen seo elements

3 Evergreen SEO Elements – Updated for 2018

This post was originally created in 2014, so I’ve revisited it to see if these elements are indeed “evergreen.” While the original post was speculative, based, however, on nearly 8…