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Digital Marketing Trends, Strategies, and Updates

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Optimizing Your Website for Voice Search

Voice search technology allows people to search for things online using voice prompts. They can ask questions to their phones, watches, and even devices like Amazon Echos and Google Nests,…
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RankBrain: The Effects of Machine Learning on SEO

Search engine optimization (SEO) is one of the cornerstones of digital marketing. As business continues to shift to digital, Google’s page ranking algorithms continue to shift as well. In fact,…
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How to Become a Digital-First Business in 2021

Across the globe, businesses have had to adapt quickly to the many changes brought on by the explosion of digital-first businesses, especially those in the eCommerce space. In 2020, the…

10 Common Errors Found by a Google Quality Rater

In its efforts to deliver the best, most relevant search results, Google has developed quality guidelines centered around prioritizing E-A-T – expertise, authoritativeness, and trustworthiness.  Obviously, those are great qualities…
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What is E-A-T for SEO and How Can I Improve It?

Search engine optimization (SEO) is one of the most essential components of a digital marketing campaign. Optimizing your content makes it easier for potential customers to find you and drives…
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Content Marketing Trends for 2020

Content marketing isn’t a new concept for companies and marketers. In fact, storytelling and content marketing have been around for hundreds of years. As you finalize your 2020 marketing plans,…

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