Content marketing is a digital marketing strategy that involves creating content (articles, infographics, videos, etc.) that your targeted audience will find interesting or useful. Regularly posting relevant, up-to-date content on your website and social media channels keeps your business at the forefront. Search engine optimized (SEO) content is more likely to appear at the top of search engine results pages (SERP). The more of it you have, the more traffic for your website. This content isn’t necessarily promotional – instead, it is meant to keep your customers engaged with your brand. It’s not about directly selling your product; it’s about adding value.
Content marketing can do the following for your business:
- Improve brand reputation
- Establish subject matter expertise
- Generate new leads
- Engage with customers
- Improve search engine rankings
- Increase website and social media traffic
Why Do You Need It?
84% of people say they expect brands to produce quality, interesting content. 47% of internet users read blogs daily. Providing customers with useful information and entertaining content will keep them returning to your web pages and increase brand loyalty.
Time and again, search engines have said that creating quality content is the key to a website’s success. Creating consistent, ongoing, quality content helps establish your brand as an industry leader and earns links and traffic over time. It is an integral part of a digital marketing campaign that works hand-in-hand with SEO, social media, and PPC.
As with all we do, Dragonfly Digital Marketing focuses on creating quality content that will be approved by you. If you don’t like it, we won’t use it!
How is Content Marketing Done?
It’s one thing to have a message, and another thing completely to market that message to potential clients and customers.
No two brands are exactly alike. Accordingly, your content needs to speak to your values, image, and target audience. Different types of content are appealing to different types of people. We tailor each content marketing strategy to each individual business in order to produce the content your customers actually want to see.
Companies with blogs see 67% more leads than those without. 47% of buyers say they view 3-5 pieces of content before choosing to buy from a business. Communicating with your audience encourages brand loyalty by establishing a human connection, and keeps your content in front of your customers’ eyes.
Dragonfly Digital Marketing makes it easier for existing and potential customers to find your content by utilizing all of our resources, including:
- Email outreach
- Social media
Our Content Marketing Strategy
We’re a full service digital marketing agency that utilizes a wide range of content marketing strategies, for a variety of content types. We are capable of creating:
- Blog posts
- Informative articles
- Videos (through a partner)
Content marketing is about telling a story. By building your brand’s unique story through a variety of informative, entertaining, and relevant pieces of content, we help you form meaningful connections with your audience. We provide the content, circulate it through your social channels and post it to your website according to your preferences, and give your customers a space to connect with you, your brand, and one another.