Digital Marketing Blog

Digital Marketing Trends, Strategies, and Updates

Image of a person recording a vlog as part of corporate storytelling efforts for a business

Using Corporate Storytelling to Grow Your Small Business

Buzzwords like “content marketing” and “storytelling” aren’t new. But as consumers evolve how they like to engage, interact with, and hear from brands, marketing teams are having to pivot their…
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What is Conversational Marketing and Why is it Important?

Conversational marketing is the ability to have 1:1 interactions in real time across multiple channels with prospects and customers. It allows for businesses to generate and nurture relationships, improve the…
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Optimizing Your Website for Voice Search

Voice search technology allows people to search for things online using voice prompts. They can ask questions to their phones, watches, and even devices like Amazon Echos and Google Nests,…
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Recent and Upcoming Changes to Google Ads [2021 – 2022]

Google is constantly updating their services in order to provide users the most streamlined and effective tools possible. Advertising sophistication is constantly improving as automation and machine learning make search…
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RankBrain: The Effects of Machine Learning on SEO

Search engine optimization (SEO) is one of the cornerstones of digital marketing. As business continues to shift to digital, Google’s page ranking algorithms continue to shift as well. In fact,…
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The Importance of Newsletters in Marketing

A 2021 study by HubSpot found that about 99% of people who have email accounts check them at least once per day. Additionally, more than 50% of respondents in that…

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