The Importance of Accessibility in Digital Marketing
Accessibility in digital marketing is not just an ethical consideration but a business imperative. As technology continues to become a major part of our daily lives, ensuring that digital content…
Digital Marketing Blog
Digital Marketing Trends, Strategies, and Updates
Augmented Intelligence: Combining Human Creativity with AI
Augmented intelligence synergizes human creativity with artificial intelligence (AI) insights. Unlike AI, which aims to replicate human thinking, augmented intelligence seeks to enhance human decision-making through AI. This article from…
A/B Testing for Paid Advertising: Maximizing Conversions
Businesses of all types invest significant resources into paid advertising campaigns to drive traffic and, ultimately, conversions. However, achieving the best results requires more than just setting up ads and…
Structured Data and Rich Snippets in Commercial SEO
Structured data and rich snippets are fundamental parts of contemporary marketing strategies. They offer search engines crucial insights into website content and enriching search results. By providing context and enhancing…
The Impact of Core Web Vitals on SEO
In the dynamic and constantly evolving world of search engine optimization (SEO), understanding the latest developments around Google’s introduction of Core web vitals (CWVs) is essential. These metrics, which measure…
Managing Negative Keywords in Paid Search Campaigns
Paid search campaigns are a powerful tool for businesses to promote their brand, products, and services. However, without proper management, they can become inefficient and costly. One important aspect…
Building High-Quality Backlinks for Small Business SEO
Search engine optimization (SEO) is crucial when it comes to online success for small businesses. Businesses, especially small ones, must harness the power of SEO to enhance their online visibility…
The Manifest Recognizes Dragonfly Digital Marketing as one of the Most-Reviewed SEM Agencies in Baltimore
With the advent of the internet also comes various industries and markets that take inspiration from their traditional counterparts. One of the most popular today is Search Engine Marketing or…
5 SEO Lessons and Tips for Your Business Learned from 17+ Years in the Industry
Search engine optimization (SEO) is alive and well, and has been since the dawn of the internet, and especially the dawn of Google in 1998. Search engine algorithms are in…
Building a Strong Internal Linking Structure for E-commerce SEO
Search engine optimization (SEO) is the key to unlocking the doors to success in e-commerce. While many e-commerce businesses focus on external SEO factors, such as backlinks and content marketing,…