Digital Marketing Blog

Digital Marketing Trends, Strategies, and Updates

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Recent and Upcoming Changes to Google Ads [2021 – 2022]

Google is constantly updating their services in order to provide users the most streamlined and effective tools possible. Advertising sophistication is constantly improving as automation and machine learning make search…
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RankBrain: The Effects of Machine Learning on SEO

Search engine optimization (SEO) is one of the cornerstones of digital marketing. As business continues to shift to digital, Google’s page ranking algorithms continue to shift as well. In fact,…
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The Importance of Newsletters in Marketing

A 2021 study by HubSpot found that about 99% of people who have email accounts check them at least once per day. Additionally, more than 50% of respondents in that…
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Using Conversion Copywriting to Drive Revenue

What is Conversion Copywriting? Conversion copywriting is a science-based approach to using words to persuade customers to engage with your brand and ultimately purchase your products and services. According to…
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What Does a Digital Marketing Agency Do?

Digital marketing is the way in which a brand connects with and influences habits of potential and existing customers. It is a core part of operating any business, regardless of…
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How to Become a Digital-First Business in 2021

Across the globe, businesses have had to adapt quickly to the many changes brought on by the explosion of digital-first businesses, especially those in the eCommerce space. In 2020, the…
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Digital Marketing Tips for New eCommerce Companies

Whether you are building a brand-new company or establishing an eCommerce end for your brick-and-mortar store, a digital marketing strategy is essential. Technology is constantly growing, making the way we…