Digital Marketing Blog

Digital Marketing Trends, Strategies, and Updates

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A/B Testing for Paid Advertising: Maximizing Conversions

Businesses of all types invest significant resources into paid advertising campaigns to drive traffic and, ultimately, conversions. However, achieving the best results requires more than just setting up ads and…
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Managing Negative Keywords in Paid Search Campaigns

  Paid search campaigns are a powerful tool for businesses to promote their brand, products, and services. However, without proper management, they can become inefficient and costly. One important aspect…
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Recent and Upcoming Changes to Google Ads [2021 – 2022]

Google is constantly updating their services in order to provide users the most streamlined and effective tools possible. Advertising sophistication is constantly improving as automation and machine learning make search…