Using Google Analytics to Market to Your Target Audience
Digital analytics from your website provides some of the most useful information available in understanding how to market to your target audience. In fact, a Deloitte study cited by Forbes…
Digital Marketing Blog
Digital Marketing Trends, Strategies, and Updates
Recent and Upcoming Changes to Google Ads [2021 – 2022]
Google is constantly updating their services in order to provide users the most streamlined and effective tools possible. Advertising sophistication is constantly improving as automation and machine learning make search…
How to Get the Most Out of Your Digital Marketing During an Economic Downturn
In any country’s economy, things can change suddenly and quickly. Economic downturns are almost impossible to predict and difficult to navigate. Everyone feels the effects. As a small business owner,…
The Negative Effects of VPNs on Digital Marketing
Virtual Private Networks (VPNs) are all the rage these days. They improve data security and provide anonymity in an era during which both of those things are in jeopardy. When…
How to Manage your SEO & PPC Budget for Maximum Efficiency
Setting goals that help dictate your online marketing budget Deciding on a budgeting strategy for SEO and PPC can sometimes be tricky. There is not necessarily a one-size fits all…