What is an eCommerce Strategy?
A typical eCommerce strategy might consist of the following:
- Local and on-page SEO
- Link building
- Keyword research
- Content development and marketing
- Website and social media development
- Measurement and analytics
Ecommerce websites can be a nightmare. There can be hundreds or thousands of pages, all needing unique content, titles and META information, as well as a site structure that is user-friendly and easy to navigate.
Dragonfly approaches e-commerce SEO from the ground up, first ensuring that the site architecture is well designed (with bread crumb navigation, etc.) and then optimizing individual product pages for specific keywords.
With any large eCommerce site, Pay Per Click (PPC) is essential. Dragonfly’s strategic PPC campaigns help buyers find the products you sell and they need. By custom designing ads for your products, Dragonfly increases quality scores while decreasing costs per click.
The core of any eCommerce website SEO campaign (or any SEO campaign for that matter) is link building and content development through quality SEO copy writing. Oftentimes, the two work hand-in-hand to develop links and establish your eCommerce website as a branded name in your industry, whether that’s jewelry, shoes, art supplies, beauty products, or any other industry. A social presence on sites such as Facebook and Twitter is essential for larger eCommerce sites because they help establish a rapport with potential and existing customers.
To learn more about Dragonfly’s eCommerce SEO, and to receive a free website consultation, please contact us.