Digital Marketing Blog

Digital Marketing Trends, Strategies, and Updates

Graphic image of a person touching a screen that reads "neuromarketing"

Neuromarketing: What It Is and How to Use It

In today’s highly competitive digital landscape, businesses must use every available tool to get ahead. Neuromarketing is one such tool that can be used to better understand how consumers make…
Image of a person typing on a laptop with one hand while envelope graphics move from their other hand into the computer

Tips for Maximizing Opt-Ins for Email Marketing

“Opt-in” in email marketing is using email to promote products or services after asking permission of your audience to sign up for your email list. Getting permission before sending marketing…

A Guide to Generative Artificial Intelligence (AI)

There’s currently quite a bit of excitement building around the possibilities that artificial intelligence (AI) and new generative AI tools unlock. For example, ChatGPT, a new generative AI tool launched…
Image of a woman writing and using a smartphone with graphic overlay on Dragonfly Digital Marketing's website

15 Marketing Statistics You Need to Know in 2023

Nearly 80% of marketers say their industry has changed more in the last three years than in the past 50. Consumer attitudes, preferences, and ways they engage with companies are…
Image of a person typing on a laptop and holding a graphic of the earth surrounded by small technology icons

Best SaaS Digital Marketing Strategies

Software as a service (SaaS) organizations use software to provide customers with a service, creating, developing, hosting, and updating the product themselves. The offerings of SaaS companies can be vast,…
Image of a person pointing to marketing statistics on a laptop

Eight Digital Marketing Tips for SaaS Companies

Digital marketing for SaaS companies is a way to build awareness and sell software/services. These tactics allow a company to bring a product to market, position a product, and build…
Image of a person using a mobile phone to shop online

Benefits of a Mobile-First Website

In 2021, unique mobile internet users numbered 4.32 billion, meaning more than 90% of the global internet population uses a mobile device to go online. Mobile devices include smartphones or…

Archives

A lot of digital agencies take their time getting back to you. We respond to clients’ emails and inquiries with immediacy, guaranteeing that if you don’t hear back from us within 1 business day, you get $250 off your next invoice.