Digital Marketing Blog

Digital Marketing Trends, Strategies, and Updates

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Neuromarketing: What It Is and How to Use It

In today’s highly competitive digital landscape, businesses must use every available tool to get ahead. Neuromarketing is one such tool that can be used to better understand how consumers make…
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Tips for Maximizing Opt-Ins for Email Marketing

“Opt-in” in email marketing is using email to promote products or services after asking permission of your audience to sign up for your email list. Getting permission before sending marketing…

A Guide to Generative Artificial Intelligence (AI)

There’s currently quite a bit of excitement building around the possibilities that artificial intelligence (AI) and new generative AI tools unlock. For example, ChatGPT, a new generative AI tool launched…
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15 Marketing Statistics You Need to Know in 2023

Nearly 80% of marketers say their industry has changed more in the last three years than in the past 50. Consumer attitudes, preferences, and ways they engage with companies are…
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Best SaaS Digital Marketing Strategies

Software as a service (SaaS) organizations use software to provide customers with a service, creating, developing, hosting, and updating the product themselves. The offerings of SaaS companies can be vast,…
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Eight Digital Marketing Tips for SaaS Companies

Digital marketing for SaaS companies is a way to build awareness and sell software/services. These tactics allow a company to bring a product to market, position a product, and build…
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Benefits of a Mobile-First Website

In 2021, unique mobile internet users numbered 4.32 billion, meaning more than 90% of the global internet population uses a mobile device to go online. Mobile devices include smartphones or…


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