Digital Marketing Blog

Digital Marketing Trends, Strategies, and Updates

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How to Become a Digital-First Business in 2021

Across the globe, businesses have had to adapt quickly to the many changes brought on by the explosion of digital-first businesses, especially those in the eCommerce space. In 2020, the…

10 Common Errors Found by a Google Quality Rater

In its efforts to deliver the best, most relevant search results, Google has developed quality guidelines centered around prioritizing E-A-T – expertise, authoritativeness, and trustworthiness.  Obviously, those are great qualities…
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What is E-A-T for SEO and How Can I Improve It?

Search engine optimization (SEO) is one of the most essential components of a digital marketing campaign. Optimizing your content makes it easier for potential customers to find you and drives…
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Defining Your Target Market for Digital Strategies

Identifying your target market is an essential part of advertising your products and services. Tailoring your marketing efforts to a defined group of people will enable you to communicate with…
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Digital Marketing in the New Decade

The landscape of digital marketing is constantly changing. As technology continues to advance by the year, it’s crucial that your digital marketing strategy advances with it. Being aware of current…
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Understanding Your Audiences on Social Media

The first recognizable social media site, Six Degrees, was created in 1997, enabling users to upload a profile and make friends with other users. Blogs began growing in popularity in…