In recent times more than ever, business is conducted online. Entire industries are growing more and more dependent on the internet to attract clients and advertise services. Service-based organizations – like those in the medical, accounting, and legal fields, to name a few – often…
Search engine optimization (SEO) is one of the most essential components of a digital marketing campaign. Optimizing your content makes it easier for potential customers to find you and drives quality traffic to your website. E-A-T, or expertise, authoritativeness, and trustworthiness, is an important element…
Image Credit: Bigstock Photo Search marketing is a tough industry. Just when a strategy is working, an algorithm changes and it seems like you have to start all over again. Each time rankings fall, you may wonder if it’s time to start looking for real…
In any career your bound to make some mistakes, especially if your career path involves something as ever-changing as SEO. Here are 5 mistakes that taught me lessons about cutting corners, doing things on the cheap, and choosing convenience over quality. These are listed in…
SEOs and internet marketers have a bad rap; underhanded, black hat strategies resulting in penalties have tarnished the industry’s reputation. Fact of the matter is a lot of people doing SEO don’t know what white hat practices are because they’ve never read Google’s webmaster guidelines. …
Everyone’s got to start somewhere, even the Karate Kid, and before you can pull off a one-legged crane kick to a bully’s stomach, you’ve got to start with the basics, the wax-on, wax-off of SEO. Beginning my SEO career with only a background in IT,…
Choosing the correct keyword phrases at the beginning of any SEO campaign is vital for that campaign’s success, and the wrong phrases can waste countless dollars and hours pursuing those ever-elusive wild geese, targeted website visitors interested in what you’re trying to sell.