Although link building has recently taken a back seat to content creation, it’s still extremely valuable to search engine optimization. One great link can still significantly improve a site’s rankings; 100 bad links can significantly harm a site’s rankings. Because of potential penalties, it’s…
The recent Forbes article entitled “Is SEO Dead?” is the latest article to address the ever-present question that I’ve been hearing ever since I got into SEO 7 years ago. The Forbes article, as well as nearly every other article ever written on the topic,…
SEOs and internet marketers have a bad rap; underhanded, black hat strategies resulting in penalties have tarnished the industry’s reputation. Fact of the matter is a lot of people doing SEO don’t know what white hat practices are because they’ve never read Google’s webmaster guidelines. …
There’s been a lot of data recently showing that page word count significantly affects conversions and inbound links, and while this is somewhat surprising given the short attention span of the average individual, it shouldn’t be. To determine whether length had an affect on individuals…
Everyone’s got to start somewhere, even the Karate Kid, and before you can pull off a one-legged crane kick to a bully’s stomach, you’ve got to start with the basics, the wax-on, wax-off of SEO. Beginning my SEO career with only a background in IT,…
A lot of SEOs and DIY search engine optimization beginners want help with a general SEO checklist they can follow for setting up an initial client site, so, in order to help, I’ve added a link to a general list with a few things you’ll…
Marketing isn’t about letting as many people as possible know about your business, it’s about letting the right people know about your business. How you market and to whom you market make all the difference in the world. If you were trying to sell skateboards…
According to SEO Moz’s article “Title Tag Best Practices” there are two preferred manners in which to write title tags using best practices: 1) “Primary Keyword – Secondary Keyword | Brand Name” 2) “Brand Name | Primary Keyword and Secondary Keyword” Until recently, the listing…
All too often I’m approached by a frantic new client who’s concerned about a sudden drop in their rankings for a target keyword phrase. Here are five potential reasons for the drop: The Algorithm Changed – Google changes their algorithm hundreds of times a year…
In a world of acronyms (SEO, SMM, PPC, SEM, etc.) it’s easy to get confused about what each of them stand for, and I’m constantly asked by clients and friends about the difference between them. As a way of dispelling this confusion, I’ve explained each…