All too often I’m approached by a frantic new client who’s concerned about a sudden drop in their rankings for a target keyword phrase. Here are five potential reasons for the drop: The Algorithm Changed – Google changes their algorithm hundreds of times a year…
In a world of acronyms (SEO, SMM, PPC, SEM, etc.) it’s easy to get confused about what each of them stand for, and I’m constantly asked by clients and friends about the difference between them. As a way of dispelling this confusion, I’ve explained each…
Law firm SEO, like any industry-specific SEO, is its own breed, with strategies that work especially well for the niche. While it may be daunting to go up against large players in the law firm SEO industry, including FindLaw, Justia, and AllLaw, which use their…
Always on the lookout for new link building software to make the grueling process a little more bearable, I recently happened upon the Link Building Toolbar, a new browser add-on provided by Hit Reach. What it looks like: The browser add on, which can…
One of the most common problems clients or potential clients approach me with is what to do when choosing a new domain name. A lot of clients have heard about this SEO thing and read somewhere that keywords in the domain are good, so they…
As a search marketer I know from experience that no worthwhile phrases are easy to rank for. If a phrase receives traffic, it has websites running SEO and PPC campaigns to rank for that phrase. For many small businesses, a successful website can make or…
With recent changes to their privacy policy, Google has begun blocking keyword information provided by users who are logged in, causing a spike in “(not provided)” results in analytics reporting programs, including Google Analytics. While this news made me want to go out and buy…
I’ve recently returned from the 3-day SMX (Search Marketing Expo) East conference in New York City after having had a front-row seat to the latest search marketing strategies. Some of these strategies were new to me, others are old but time-tested, and I’ve composed a…
One of the most difficult aspects of link building is finding and contacting a person who a) knows what a link is and b) can help get your link posted. Oftentimes, just finding any contact email address on a website can be a daunting task,…
It can be difficult to explain search marketing terminology to non-professionals. Of course, there are different levels of client knowledge, from those who know next to nothing (only that they want their site to rank), to those who have an understanding of SEO but are…
