In any country’s economy, things can change suddenly and quickly. Economic downturns are almost impossible to predict and difficult to navigate. Everyone feels the effects. As a small business owner,…
Identifying your target market is an essential part of advertising your products and services. Tailoring your marketing efforts to a defined group of people will enable you to communicate with…
The landscape of digital marketing is constantly changing. As technology continues to advance by the year, it’s crucial that your digital marketing strategy advances with it. Being aware of current…
Content marketing isn’t a new concept for companies and marketers. In fact, storytelling and content marketing have been around for hundreds of years. As you finalize your 2020 marketing plans,…
The first recognizable social media site, Six Degrees, was created in 1997, enabling users to upload a profile and make friends with other users. Blogs began growing in popularity in…
You visit a local restaurant’s Facebook page and a little messenger box pops up in the corner. You see an automated greeting, “Welcome to our page! How can I help…
The focus on social media marketing and communication grows every year. It’s estimated that the average American sees 5,000 ads per day, which makes reaching them where they are, at…
Leveraging the current digital marketing trends is essential to your company’s growth and success. From artificially intelligent chatbots to social video ads, the digital marketing trends for 2018 are huge…
Marketing is an essential element to small business success. There are plenty of creative marketing ideas for small businesses. However, finding the ones that speak to your goals and budget…
Getting Started with Digital Marketing So you’ve started a Maryland business, filed the proper paperwork, set up shop … now what? The hard truth you’ll hear over and over again…
