Google’s Caffeine Update
The Caffeine Update Google recently updated their algorithm with Caffeine, a change that focuses on indexing more pages in real time, thereby increasing the amount of new material found by…
Digital Marketing Blog
Digital Marketing Trends, Strategies, and Updates
The Importance of Internal Linking
Internal linking is a key aspect of search engine optimization and is one of the aspects of SEO that can be directly controlled by you. What is Internal Linking? Internal…
Google Wonder Wheel
Keyword research is an arduous process that should at least involve numerous programs – Wordtracker, Keyword Discovery, Google Adwords Tool – which are the foundations for most keyword research campaigns. …
The Value of Links
I noticed an interesting thing while scoping out some competition for one of my clients. When I analyzed the links of a top competitor I noticed that they had about…
Reciprocals Still Appear Effective
I’m not a huge fan of reciprocal linking, and many recent forum posts and blogs have claimed that reciprocal linking (exchanging links) is a thing of the past. While I’d…
The Benefit of Google Maps
If you’re just starting an SEO campaign, there are a few basic things you should do: fix META info, internal linking, content, etc. Often overlooked, however, is the rather simple…
How to Properly 301 Redirect
Recently I’ve had to deal with redirecting a single website into two separate websites (a company providing two services wanted to create a website for each service). The intial website…
SEO Target Marketing
Marketing isn’t about letting as many people as possible know about your business, it’s about letting the right people know about your business. How you market and to whom you…
The SEO Void
Recently, I noticed an alarming anomaly on Google: sites occasionally drop off the face of the keyword phrase planet, disappearing into what I refer to as the ‘SEO void’, which…
Donations, the Sort-of Paid for Links
So you’ve grinded out a few one way links, run out of reciprocal link partners, and found yourself still outside the first position. What’s left? You’ve updated the structure of…