As an SEO specialist, I have an interest in many aspects of Social Media Optimization, and I recommend to each of my clients that they develop a blog. A blog serves several purposes, it provides your visitors with vital information regarding your industry, it helps establish your authority in a particular industry, it brings additional visitors to your site, and it helps you develop relevant anchor text links, which are vital for SEO.
To those interested in developing a Blog, I recommend using WordPress – of all do-it-yourself Blog services, WordPress seems to be the most SEO friendly and it is fairly straightforward.
Some important things to remember when developing your blog are: stick with relevant posts, write posts that visitors will find interesting, include 3-5 anchor text links (that is, after all, one of the purposes of your blog), and always include tags, which let Blog surfers know what your site is all about.
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