Digital Marketing Blog

Digital Marketing Trends, Strategies, and Updates

Length Matters, and Not Just in SEO

There’s been a lot of data recently showing that page word count significantly affects conversions and inbound links, and while this is somewhat surprising given the short attention span of…

SEO Checklist

A lot of SEOs and DIY search engine optimization beginners want help with a general SEO checklist they can follow for setting up an initial client site, so, in order…

Online Marketing Strategies for Your Website

Although many old-school business owners are opposed to this whole “interweb thing”, a website is absolutely essential to success in today’s market.  However, simply having a website is not enough;…

Ten Tips for SEO Target Marketing

Marketing isn’t about letting as many people as possible know about your business, it’s about letting the right people know about your business.  How you market and to whom you…

What A Hobby Website Taught Me About SEO

I’ve been doing SEO full-time for about 6 and a half years now, and in that time a lot of strategies and buzzwords have come and gone.  Keyword Stuffing: gone. …

Title Tags: Best Practices for SEO

According to SEO Moz’s article “Title Tag Best Practices” there are two preferred manners in which to write title tags using best practices: 1)  “Primary Keyword – Secondary Keyword |…

5 Reasons Your Website Lost Rankings

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All too often I’m approached by a frantic new client who’s concerned about a sudden drop in their rankings for a target keyword phrase.  Here are five potential reasons for…

What is SEO Anyway?

In a world of acronyms (SEO, SMM, PPC, SEM, etc.) it’s easy to get confused about what each of them stand for, and I’m constantly asked by clients and friends…

Tips for Law Firm SEO

Law firm SEO, like any industry-specific SEO, is its own breed, with strategies that work especially well for the niche.  While it may be daunting to go up against large…

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