In a world of ever-decreasing attention spans and an ever-growing number of forms of ad blocking, what is the best way to reach your target audience? How are you supposed to get your brand and your business noticed? Content marketing has proven it can drive…
A lot of SEOs and DIY search engine optimization beginners want help with a general SEO checklist they can follow for setting up an initial client site, so, in order to help, I’ve added a link to a general list with a few things you’ll…
If you own a small business, you know every penny has to count, and investing in search engine optimization can be a bold step, and also a risk if you don’t choose the right SEO company. As the owner of a small business myself, I…
Everyone knows the standard practices for starting an SEO campaign: you conduct extensive keyword research, change META information on the site, and work on the content (this is a very abridged list). However, there are a few things that may go overlooked when starting a…
Internal linking is a key aspect of search engine optimization and is one of the aspects of SEO that can be directly controlled by you. What is Internal Linking? Internal linking refers to links that direct website visitors to another page of your website. Take…
Keyword research is an arduous process that should at least involve numerous programs – Wordtracker, Keyword Discovery, Google Adwords Tool – which are the foundations for most keyword research campaigns. In addition to these staples, there a numerous programs that help expand your research horizons. …
If you’re just starting an SEO campaign, there are a few basic things you should do: fix META info, internal linking, content, etc. Often overlooked, however, is the rather simple task of registering your website with Google Maps, which can provide free advertising, high rankings,…
Recently I’ve had to deal with redirecting a single website into two separate websites (a company providing two services wanted to create a website for each service). The intial website was set up on a CPanel webhosting service, which supposedly makes 301 redirects easy. As…
Marketing isn’t about letting as many people as possible know about your business, it’s about letting the right people know about your business. How you market and to whom you market make all the difference in the world. If you were trying to sell skateboards…
Recently, I noticed an alarming anomaly on Google: sites occasionally drop off the face of the keyword phrase planet, disappearing into what I refer to as the ‘SEO void’, which is somewhere between the SEO sandbox and a bottomless pit. This doesn’t happen for a…