Google has increased its love of brands, and moving into 2015 it’s important for SEOs to understand how brands work and how to establish yourself and your clients as brands. SEO’s aren’t PR people, so why do we care about branding? Well, with Google’s shift…
Smartphones and mobile devices have changed over the years, and today’s devices are more capable and cheaper than their predecessors. Thanks to the improved technology and lower price point, mobile has taken the world by storm. In fact, 22 percent of the world owns a…
Today, parallax websites generate a lot of confusion within the SEO community. Since most of them have a one-page architecture, SEO professionals tend to notice that parallax websites literally feature just one single page and are extremely unfriendly for SEO. With multiple H1 headers competing…
The strategy known as Bedrock SEO, envisioned by Liberty Tax’s David Schaefer, was developed with the intention of predicting Google’s objectives and developing a methodology that will provide searchers what they want, every step of the search process. These five principals helped develop the strategy:…
Search engine leader Google quietly added another update to their search engine algorithm at the end of July, making some changes that could prove significant for SEO marketers. This will always be the case as SEO experts attempt to guess how Google will rank and…
Google has admitted that speed is a ranking factor for a long time now, so it makes sense that site speed optimization should be incorporated into your SEO strategy. Although SEOs rarely know as much about sites as web developers, these tips to help…
In any career your bound to make some mistakes, especially if your career path involves something as ever-changing as SEO. Here are 5 mistakes that taught me lessons about cutting corners, doing things on the cheap, and choosing convenience over quality. These are listed in…
There’s nothing easy about SEO, and doing it the right way makes things exponentially more difficult. Proper SEO is rife with potential problems, from reporting, to link building, to creating quality content, but, as John Lennon said in his song “Watching the Wheels”, “there’s no…
Although link building has recently taken a back seat to content creation, it’s still extremely valuable to search engine optimization. One great link can still significantly improve a site’s rankings; 100 bad links can significantly harm a site’s rankings. Because of potential penalties, it’s…
The recent Forbes article entitled “Is SEO Dead?” is the latest article to address the ever-present question that I’ve been hearing ever since I got into SEO 7 years ago. The Forbes article, as well as nearly every other article ever written on the topic,…