Online Marketing Strategies for Your Website
Although many old-school business owners are opposed to this whole “interweb thing”, a website is absolutely essential to success in today’s market. However, simply having a website is not enough;…
Digital Marketing Blog
Digital Marketing Trends, Strategies, and Updates
What is SEO Anyway?
In a world of acronyms (SEO, SMM, PPC, SEM, etc.) it’s easy to get confused about what each of them stand for, and I’m constantly asked by clients and friends…
The Importance of Internal Linking
Internal linking is a key aspect of search engine optimization and is one of the aspects of SEO that can be directly controlled by you. What is Internal Linking? Internal…
The Benefit of Google Maps
If you’re just starting an SEO campaign, there are a few basic things you should do: fix META info, internal linking, content, etc. Often overlooked, however, is the rather simple…
How to Properly 301 Redirect
Recently I’ve had to deal with redirecting a single website into two separate websites (a company providing two services wanted to create a website for each service). The intial website…
SEO Target Marketing
Marketing isn’t about letting as many people as possible know about your business, it’s about letting the right people know about your business. How you market and to whom you…
The SEO Void
Recently, I noticed an alarming anomaly on Google: sites occasionally drop off the face of the keyword phrase planet, disappearing into what I refer to as the ‘SEO void’, which…
Finding Links
Okay, so you understand that links are important, but how do you find them? The first step to finding links is posting to relevant directories. Note the term ‘relevant’. This…
Link Building and Why it’s important
Okay, So now you’ve got your site ready to go: you’ve developed META information, created an excellent internal linking web, and written compelling and optimized SEO copy; however, you’re still missing…
Internal Linking
Once you’ve developed all your SEO friendly content it’s time to create some internal linking within your site (this may also be done as your writing your site’s content). Internal…