Title Tags: Best Practices for SEO
According to SEO Moz’s article “Title Tag Best Practices” there are two preferred manners in which to write title tags using best practices: 1) “Primary Keyword – Secondary Keyword |…
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5 Reasons Your Website Lost Rankings
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All too often I’m approached by a frantic new client who’s concerned about a sudden drop in their rankings for a target keyword phrase. Here are five potential reasons for…
What is SEO Anyway?
In a world of acronyms (SEO, SMM, PPC, SEM, etc.) it’s easy to get confused about what each of them stand for, and I’m constantly asked by clients and friends…
A New Link Building Tool
Always on the lookout for new link building software to make the grueling process a little more bearable, I recently happened upon the Link Building Toolbar. The browser add on,…
Five SEO Tips for Small Businesses
If you own a small business, you know every penny has to count, and investing in search engine optimization can be a bold step, and also a risk if you…
Choosing a Domain with SEO in Mind
One of the most common problems clients or potential clients approach me with is what to do when choosing a new domain name. A lot of clients have heard about…
Local SEO: Which Maryland Businesses Have it Toughest?
As a search marketer I know from experience that no worthwhile phrases are easy to rank for. If a phrase receives traffic, it has websites running SEO and PPC campaigns…
SEO Tricks You Overlooked
Everyone knows the standard practices for starting an SEO campaign: you conduct extensive keyword research, change META information on the site, and work on the content (this is a very…
Contacting Webmasters While Link Building
One of the most difficult aspects of link building is finding and contacting a person who a) knows what a link is and b) can help get your link posted. …
SEO Terminology for Non SEO Professionals
It can be difficult to explain search marketing terminology to non-professionals. Of course, there are different levels of client knowledge, from those who know next to nothing (only that they…