I recently had a theory that link requests sent out on Fridays would frequently go unheeded, as, I assumed, many employees had already checked out for the weekend and were less likely to respond to link request emails. With this presumption, I believed many Friday…
Choosing the correct keyword phrases at the beginning of any SEO campaign is vital for that campaign’s success, and the wrong phrases can waste countless dollars and hours pursuing those ever-elusive wild geese, targeted website visitors interested in what you’re trying to sell.
Adding content to your site is one of the most effective ways to increase traffic, especially for longtail, niche keyword phrases that may not receive boatloads of searches but will bring in the right kind of visitors. Especially with Google’s Caffeine update, content is as…
Internal linking is a key aspect of search engine optimization and is one of the aspects of SEO that can be directly controlled by you. What is Internal Linking? Internal linking refers to links that direct website visitors to another page of your website. Take…
Keyword research is an arduous process that should at least involve numerous programs – Wordtracker, Keyword Discovery, Google Adwords Tool – which are the foundations for most keyword research campaigns. In addition to these staples, there a numerous programs that help expand your research horizons. …
I noticed an interesting thing while scoping out some competition for one of my clients. When I analyzed the links of a top competitor I noticed that they had about 10 links with the keyword phrase’ in them. These were not quality links and most…
If you’re just starting an SEO campaign, there are a few basic things you should do: fix META info, internal linking, content, etc. Often overlooked, however, is the rather simple task of registering your website with Google Maps, which can provide free advertising, high rankings,…
Recently I’ve had to deal with redirecting a single website into two separate websites (a company providing two services wanted to create a website for each service). The intial website was set up on a CPanel webhosting service, which supposedly makes 301 redirects easy. As…
Marketing isn’t about letting as many people as possible know about your business, it’s about letting the right people know about your business. How you market and to whom you market make all the difference in the world. If you were trying to sell skateboards…
Recently, I noticed an alarming anomaly on Google: sites occasionally drop off the face of the keyword phrase planet, disappearing into what I refer to as the ‘SEO void’, which is somewhere between the SEO sandbox and a bottomless pit. This doesn’t happen for a…
