Although link building has recently taken a back seat to content creation, it’s still extremely valuable to search engine optimization. One great link can still significantly improve a site’s rankings; 100 bad links can significantly harm a site’s rankings. Because of potential penalties, it’s…
SEOs and internet marketers have a bad rap; underhanded, black hat strategies resulting in penalties have tarnished the industry’s reputation. Fact of the matter is a lot of people doing SEO don’t know what white hat practices are because they’ve never read Google’s webmaster guidelines. …
A lot of SEOs and DIY search engine optimization beginners want help with a general SEO checklist they can follow for setting up an initial client site, so, in order to help, I’ve added a link to a general list with a few things you’ll…
Although many old-school business owners are opposed to this whole “interweb thing”, a website is absolutely essential to success in today’s market. However, simply having a website is not enough; if you don’t market it, you’ve built a home on an island in the middle…
Marketing isn’t about letting as many people as possible know about your business, it’s about letting the right people know about your business. How you market and to whom you market make all the difference in the world. If you were trying to sell skateboards…
I’ve been doing SEO full-time for about 6 and a half years now, and in that time a lot of strategies and buzzwords have come and gone. Keyword Stuffing: gone. Keywords META Tag: gone. Reciprocal Linking: gone. Over that time, one buzzword (strategy) that has…
According to SEO Moz’s article “Title Tag Best Practices” there are two preferred manners in which to write title tags using best practices: 1) “Primary Keyword – Secondary Keyword | Brand Name” 2) “Brand Name | Primary Keyword and Secondary Keyword” Until recently, the listing…
All too often I’m approached by a frantic new client who’s concerned about a sudden drop in their rankings for a target keyword phrase. Here are five potential reasons for the drop: The Algorithm Changed – Google changes their algorithm hundreds of times a year…
In a world of acronyms (SEO, SMM, PPC, SEM, etc.) it’s easy to get confused about what each of them stand for, and I’m constantly asked by clients and friends about the difference between them. As a way of dispelling this confusion, I’ve explained each…
Always on the lookout for new link building software to make the grueling process a little more bearable, I recently happened upon the Link Building Toolbar, a new browser add-on provided by Hit Reach. What it looks like: The browser add on, which can…