It’s clear that the use of mobile technologies is rising globally and an increasing number of people spend time glued to their tablets or smartphones. Wearable devices are also becoming a prominent part of the mobile scene and are expected to soon transform the mobile…
SEOs wear many hats, from a general webmaster and site manager to a website security expert. Unfortunately, many SEOs forget that security is one of the easiest ways to get penalized, making it an absolute necessity in terms of organic SEO. If you’re not aware…
Google has increased its love of brands, and moving into 2015 it’s important for SEOs to understand how brands work and how to establish yourself and your clients as brands. SEO’s aren’t PR people, so why do we care about branding? Well, with Google’s shift…
Smartphones and mobile devices have changed over the years, and today’s devices are more capable and cheaper than their predecessors. Thanks to the improved technology and lower price point, mobile has taken the world by storm. In fact, 22 percent of the world owns a…
The strategy known as Bedrock SEO, envisioned by Liberty Tax’s David Schaefer, was developed with the intention of predicting Google’s objectives and developing a methodology that will provide searchers what they want, every step of the search process. These five principals helped develop the strategy:…
Search engine leader Google quietly added another update to their search engine algorithm at the end of July, making some changes that could prove significant for SEO marketers. This will always be the case as SEO experts attempt to guess how Google will rank and…
In any career your bound to make some mistakes, especially if your career path involves something as ever-changing as SEO. Here are 5 mistakes that taught me lessons about cutting corners, doing things on the cheap, and choosing convenience over quality. These are listed in…
There’s nothing easy about SEO, and doing it the right way makes things exponentially more difficult. Proper SEO is rife with potential problems, from reporting, to link building, to creating quality content, but, as John Lennon said in his song “Watching the Wheels”, “there’s no…
Although link building has recently taken a back seat to content creation, it’s still extremely valuable to search engine optimization. One great link can still significantly improve a site’s rankings; 100 bad links can significantly harm a site’s rankings. Because of potential penalties, it’s…
SEOs and internet marketers have a bad rap; underhanded, black hat strategies resulting in penalties have tarnished the industry’s reputation. Fact of the matter is a lot of people doing SEO don’t know what white hat practices are because they’ve never read Google’s webmaster guidelines. …