The strategy known as Bedrock SEO, envisioned by Liberty Tax’s David Schaefer, was developed with the intention of predicting Google’s objectives and developing a methodology that will provide searchers what they want, every step of the search process. These five principals helped develop the strategy:…
Search engine leader Google quietly added another update to their search engine algorithm at the end of July, making some changes that could prove significant for SEO marketers. This will always be the case as SEO experts attempt to guess how Google will rank and…
In any career your bound to make some mistakes, especially if your career path involves something as ever-changing as SEO. Here are 5 mistakes that taught me lessons about cutting corners, doing things on the cheap, and choosing convenience over quality. These are listed in…
There’s nothing easy about SEO, and doing it the right way makes things exponentially more difficult. Proper SEO is rife with potential problems, from reporting, to link building, to creating quality content, but, as John Lennon said in his song “Watching the Wheels”, “there’s no…
Although link building has recently taken a back seat to content creation, it’s still extremely valuable to search engine optimization. One great link can still significantly improve a site’s rankings; 100 bad links can significantly harm a site’s rankings. Because of potential penalties, it’s…
SEOs and internet marketers have a bad rap; underhanded, black hat strategies resulting in penalties have tarnished the industry’s reputation. Fact of the matter is a lot of people doing SEO don’t know what white hat practices are because they’ve never read Google’s webmaster guidelines. …
A lot of SEOs and DIY search engine optimization beginners want help with a general SEO checklist they can follow for setting up an initial client site, so, in order to help, I’ve added a link to a general list with a few things you’ll…
Although many old-school business owners are opposed to this whole “interweb thing”, a website is absolutely essential to success in today’s market. However, simply having a website is not enough; if you don’t market it, you’ve built a home on an island in the middle…
Marketing isn’t about letting as many people as possible know about your business, it’s about letting the right people know about your business. How you market and to whom you market make all the difference in the world. If you were trying to sell skateboards…
I’ve been doing SEO full-time for about 6 and a half years now, and in that time a lot of strategies and buzzwords have come and gone. Keyword Stuffing: gone. Keywords META Tag: gone. Reciprocal Linking: gone. Over that time, one buzzword (strategy) that has…
