2020 has brought with it many unexpected changes. Businesses of all sizes have adapted to public health requirements that have changed the way consumers shop for goods and services. Organizations…
In an age when commerce, socialization, news, and countless other industries operate on the internet, most big brands and large companies have developed websites and digital marketing strategies to attract…
Digital marketing is comprised of four core elements: SEO, content, social media, and paid advertising. While the comprehensive digital marketing strategy includes all four, some work better than others depending…
In recent times more than ever, business is conducted online. Entire industries are growing more and more dependent on the internet to attract clients and advertise services. Service-based organizations –…
In its efforts to deliver the best, most relevant search results, Google has developed quality guidelines centered around prioritizing E-A-T – expertise, authoritativeness, and trustworthiness. Obviously, those are great qualities…
Search engine optimization (SEO) is one of the most essential components of a digital marketing campaign. Optimizing your content makes it easier for potential customers to find you and drives…
Although many old-school business owners are opposed to this whole “interweb thing”, a website is absolutely essential to success in today’s market. However, simply having a website is not enough;…
In a world of acronyms (SEO, SMM, PPC, SEM, etc.) it’s easy to get confused about what each of them stand for, and I’m constantly asked by clients and friends…
Okay, so you understand that links are important, but how do you find them? The first step to finding links is posting to relevant directories. Note the term ‘relevant’. This…
Okay, So now you’ve got your site ready to go: you’ve developed META information, created an excellent internal linking web, and written compelling and optimized SEO copy; however, you’re still missing…