In an age when commerce, socialization, news, and countless other industries operate on the internet, most big brands and large companies have developed websites and digital marketing strategies to attract new clients and maintain relationships with existing ones. More and more people are shopping online…
Digital marketing is comprised of four core elements: SEO, content, social media, and paid advertising. While the comprehensive digital marketing strategy includes all four, some work better than others depending on specific goals. If you’re looking to choose a specific method or two to focus…
In recent times more than ever, business is conducted online. Entire industries are growing more and more dependent on the internet to attract clients and advertise services. Service-based organizations – like those in the medical, accounting, and legal fields, to name a few – often…
In its efforts to deliver the best, most relevant search results, Google has developed quality guidelines centered around prioritizing E-A-T – expertise, authoritativeness, and trustworthiness. Obviously, those are great qualities for anyone to have, regardless of industry. Beyond that, those are human qualities. They create…
Search engine optimization (SEO) is one of the most essential components of a digital marketing campaign. Optimizing your content makes it easier for potential customers to find you and drives quality traffic to your website. E-A-T, or expertise, authoritativeness, and trustworthiness, is an important element…
Although many old-school business owners are opposed to this whole “interweb thing”, a website is absolutely essential to success in today’s market. However, simply having a website is not enough; if you don’t market it, you’ve built a home on an island in the middle…
In a world of acronyms (SEO, SMM, PPC, SEM, etc.) it’s easy to get confused about what each of them stand for, and I’m constantly asked by clients and friends about the difference between them. As a way of dispelling this confusion, I’ve explained each…
Okay, so you understand that links are important, but how do you find them? The first step to finding links is posting to relevant directories. Note the term ‘relevant’. This does not mean posting to every directory you can find, but posting to directories that…
Okay, So now you’ve got your site ready to go: you’ve developed META information, created an excellent internal linking web, and written compelling and optimized SEO copy; however, you’re still missing a key component to Search Engine Optimization – External Links. External links differ from internal…
As an SEO specialist, I have an interest in many aspects of Social Media Optimization, and I recommend to each of my clients that they develop a blog. A blog serves several purposes, it provides your visitors with vital information regarding your industry, it helps…