Although many old-school business owners are opposed to this whole “interweb thing”, a website is absolutely essential to success in today’s market. However, simply having a website is not enough; if you don’t market it, you’ve built a home on an island in the middle…
In a world of acronyms (SEO, SMM, PPC, SEM, etc.) it’s easy to get confused about what each of them stand for, and I’m constantly asked by clients and friends about the difference between them. As a way of dispelling this confusion, I’ve explained each…
Okay, so you understand that links are important, but how do you find them? The first step to finding links is posting to relevant directories. Note the term ‘relevant’. This does not mean posting to every directory you can find, but posting to directories that…
Okay, So now you’ve got your site ready to go: you’ve developed META information, created an excellent internal linking web, and written compelling and optimized SEO copy; however, you’re still missing a key component to Search Engine Optimization – External Links. External links differ from internal…
As an SEO specialist, I have an interest in many aspects of Social Media Optimization, and I recommend to each of my clients that they develop a blog. A blog serves several purposes, it provides your visitors with vital information regarding your industry, it helps…
A frequently used SEO phrase is “Content is King.” This refers to the importance of good content on your site; after all, it doesn’t matter how many people you bring to your site through SEO tactics if none of them are willing to hear what…
Before beginning any keyword research or link building for your site, its a good idea to familiarize yourself with a few SEO resources. Plugins: I use Firefox as my web browser and recommend that others do the same. Here are a few SEO friends Plugins…
Don’t be frightened by the weird ‘techie’ name, although META Tags are part of HTML coding, they are easy to understand. In the past, professional SEO services were primarily concerned with three aspects of the <head> portion of a website, these were: Title, keywords, and…
Before you write your SEO copy and after you’ve conducted your keyword phrase research it is a good idea to develop the basic framework for your site. This will help you stay organized and also help you to avoid confusion during the process of internal…