One of the most common problems clients or potential clients approach me with is what to do when choosing a new domain name. A lot of clients have heard about this SEO thing and read somewhere that keywords in the domain are good, so they…
As a search marketer I know from experience that no worthwhile phrases are easy to rank for. If a phrase receives traffic, it has websites running SEO and PPC campaigns to rank for that phrase. For many small businesses, a successful website can make or…
With recent changes to their privacy policy, Google has begun blocking keyword information provided by users who are logged in, causing a spike in “(not provided)” results in analytics reporting programs, including Google Analytics. While this news made me want to go out and buy…
I’ve recently returned from the 3-day SMX (Search Marketing Expo) East conference in New York City after having had a front-row seat to the latest search marketing strategies. Some of these strategies were new to me, others are old but time-tested, and I’ve composed a…
One of the most difficult aspects of link building is finding and contacting a person who a) knows what a link is and b) can help get your link posted. Oftentimes, just finding any contact email address on a website can be a daunting task,…
It can be difficult to explain search marketing terminology to non-professionals. Of course, there are different levels of client knowledge, from those who know next to nothing (only that they want their site to rank), to those who have an understanding of SEO but are…
I recently had a theory that link requests sent out on Fridays would frequently go unheeded, as, I assumed, many employees had already checked out for the weekend and were less likely to respond to link request emails. With this presumption, I believed many Friday…
Adding content to your site is one of the most effective ways to increase traffic, especially for longtail, niche keyword phrases that may not receive boatloads of searches but will bring in the right kind of visitors. Especially with Google’s Caffeine update, content is as…
Internal linking is a key aspect of search engine optimization and is one of the aspects of SEO that can be directly controlled by you. What is Internal Linking? Internal linking refers to links that direct website visitors to another page of your website. Take…
Keyword research is an arduous process that should at least involve numerous programs – Wordtracker, Keyword Discovery, Google Adwords Tool – which are the foundations for most keyword research campaigns. In addition to these staples, there a numerous programs that help expand your research horizons. …