Defining Your Target Market for Digital Strategies
Identifying your target market is an essential part of advertising your products and services. Tailoring your marketing efforts to a defined group of people will enable you to communicate with…
Digital Marketing Blog
Digital Marketing Trends, Strategies, and Updates
Digital Marketing in the New Decade
The landscape of digital marketing is constantly changing. As technology continues to advance by the year, it’s crucial that your digital marketing strategy advances with it. Being aware of current…
10 Quotes Every Search Marketer Should Know (Updated)
Image Credit: Bigstock Photo Search marketing is a tough industry. Just when a strategy is working, an algorithm changes and it seems like you have to start all over again. …
6 Things You Should Know About Mobile SEO
It’s clear that the use of mobile technologies is rising globally and an increasing number of people spend time glued to their tablets or smartphones. Wearable devices are also becoming…
How to Manage your SEO & PPC Budget for Maximum Efficiency
Setting goals that help dictate your online marketing budget Deciding on a budgeting strategy for SEO and PPC can sometimes be tricky. There is not necessarily a one-size fits all…
Security and SEO: What You Need to Know
SEOs wear many hats, from a general webmaster and site manager to a website security expert. Unfortunately, many SEOs forget that security is one of the easiest ways to get…
The Rise of Mobile SEO: Is Your Website Ready?
Smartphones and mobile devices have changed over the years, and today’s devices are more capable and cheaper than their predecessors. Thanks to the improved technology and lower price point, mobile…
Parallax Scrolling and SEO: What You Need to Know
Today, parallax websites generate a lot of confusion within the SEO community. Since most of them have a one-page architecture, SEO professionals tend to notice that parallax websites literally feature…
5 SEO Mistakes You Can Learn From
In any career your bound to make some mistakes, especially if your career path involves something as ever-changing as SEO. Here are 5 mistakes that taught me lessons about cutting…
5 SEO Problems and Their Solutions
There’s nothing easy about SEO, and doing it the right way makes things exponentially more difficult. Proper SEO is rife with potential problems, from reporting, to link building, to creating…