Search engine optimization (SEO) is one of the most essential components of a digital marketing campaign. Optimizing your content makes it easier for potential customers to find you and drives quality traffic to your website. E-A-T, or expertise, authoritativeness, and trustworthiness, is an important element…
Marketing is essential to growing your Maryland business. More than likely, other organizations in your community are tapped into a network of mutual support. There are lots of benefits that come with forming relationships with other businesses and taking advantage of marketing opportunities. Statewide, free…
In any country’s economy, things can change suddenly and quickly. Economic downturns are almost impossible to predict and difficult to navigate. Everyone feels the effects. As a small business owner, when confronted with the reality of a recession, it’s critical to adapt, especially when it…
Identifying your target market is an essential part of advertising your products and services. Tailoring your marketing efforts to a defined group of people will enable you to communicate with and attract customers that are genuinely interested in what your company is offering. Too often,…
The landscape of digital marketing is constantly changing. As technology continues to advance by the year, it’s crucial that your digital marketing strategy advances with it. Being aware of current trends will keep customers interested in your content and services. Staying relevant is key when…
Image Credit: Bigstock Photo Search marketing is a tough industry. Just when a strategy is working, an algorithm changes and it seems like you have to start all over again. Each time rankings fall, you may wonder if it’s time to start looking for real…
It’s clear that the use of mobile technologies is rising globally and an increasing number of people spend time glued to their tablets or smartphones. Wearable devices are also becoming a prominent part of the mobile scene and are expected to soon transform the mobile…
Setting goals that help dictate your online marketing budget Deciding on a budgeting strategy for SEO and PPC can sometimes be tricky. There is not necessarily a one-size fits all blueprint that organizations can follow. It is often times a balancing act between the organization’s…
SEOs wear many hats, from a general webmaster and site manager to a website security expert. Unfortunately, many SEOs forget that security is one of the easiest ways to get penalized, making it an absolute necessity in terms of organic SEO. If you’re not aware…
Google has increased its love of brands, and moving into 2015 it’s important for SEOs to understand how brands work and how to establish yourself and your clients as brands. SEO’s aren’t PR people, so why do we care about branding? Well, with Google’s shift…