Image Credit: Bigstock Photo Search marketing is a tough industry. Just when a strategy is working, an algorithm changes and it seems like you have to start all over again. Each time rankings fall, you may wonder if it’s time to start looking for real…
It’s clear that the use of mobile technologies is rising globally and an increasing number of people spend time glued to their tablets or smartphones. Wearable devices are also becoming a prominent part of the mobile scene and are expected to soon transform the mobile…
Setting goals that help dictate your online marketing budget Deciding on a budgeting strategy for SEO and PPC can sometimes be tricky. There is not necessarily a one-size fits all blueprint that organizations can follow. It is often times a balancing act between the organization’s…
SEOs wear many hats, from a general webmaster and site manager to a website security expert. Unfortunately, many SEOs forget that security is one of the easiest ways to get penalized, making it an absolute necessity in terms of organic SEO. If you’re not aware…
Google has increased its love of brands, and moving into 2015 it’s important for SEOs to understand how brands work and how to establish yourself and your clients as brands. SEO’s aren’t PR people, so why do we care about branding? Well, with Google’s shift…
Smartphones and mobile devices have changed over the years, and today’s devices are more capable and cheaper than their predecessors. Thanks to the improved technology and lower price point, mobile has taken the world by storm. In fact, 22 percent of the world owns a…
Today, parallax websites generate a lot of confusion within the SEO community. Since most of them have a one-page architecture, SEO professionals tend to notice that parallax websites literally feature just one single page and are extremely unfriendly for SEO. With multiple H1 headers competing…
The strategy known as Bedrock SEO, envisioned by Liberty Tax’s David Schaefer, was developed with the intention of predicting Google’s objectives and developing a methodology that will provide searchers what they want, every step of the search process. These five principals helped develop the strategy:…
Search engine leader Google quietly added another update to their search engine algorithm at the end of July, making some changes that could prove significant for SEO marketers. This will always be the case as SEO experts attempt to guess how Google will rank and…
In any career your bound to make some mistakes, especially if your career path involves something as ever-changing as SEO. Here are 5 mistakes that taught me lessons about cutting corners, doing things on the cheap, and choosing convenience over quality. These are listed in…