In recent times more than ever, business is conducted online. Entire industries are growing more and more dependent on the internet to attract clients and advertise services. Service-based organizations – like those in the medical, accounting, and legal fields, to name a few – often…
UPDATED FOR 2020 One of the keys to improving your online footprint is finding business blogs that accept guest posts. Guest posting not only gives you the opportunity to create valuable back-links, it can also give you and your business greater exposure and build your reputation,…
In any country’s economy, things can change suddenly and quickly. Economic downturns are almost impossible to predict and difficult to navigate. Everyone feels the effects. As a small business owner, when confronted with the reality of a recession, it’s critical to adapt, especially when it…
Content marketing isn’t a new concept for companies and marketers. In fact, storytelling and content marketing have been around for hundreds of years. As you finalize your 2020 marketing plans, it’s important to develop a content marketing strategy that will improve your brand and reputation,…
It’s enough to drive you crazy: competitors who outrank you for seemingly no good reason. They have shoddy digital marketing campaigns with fewer links, all lower quality than yours; they have poorly written content; they don’t have the reputation or history that you do. All…
This post was originally created in 2014, so I’ve revisited it to see if these elements are indeed “evergreen.” While the original post was speculative, based, however, on nearly 8 years of experience in the industry (at the time), this updated post is backed by…
In a world of ever-decreasing attention spans and an ever-growing number of forms of ad blocking, what is the best way to reach your target audience? How are you supposed to get your brand and your business noticed? Content marketing has proven it can drive…