Local SEO: Which Maryland Businesses Have it Toughest?
As a search marketer I know from experience that no worthwhile phrases are easy to rank for. If a phrase receives traffic, it has websites running SEO and PPC campaigns…
Digital Marketing Blog
Digital Marketing Trends, Strategies, and Updates
Not Provided and its Effects
With recent changes to their privacy policy, Google has begun blocking keyword information provided by users who are logged in, causing a spike in “(not provided)” results in analytics reporting…
SEO Tricks You Overlooked
Everyone knows the standard practices for starting an SEO campaign: you conduct extensive keyword research, change META information on the site, and work on the content (this is a very…
Top Ten Takeaways from SMX East
I’ve recently returned from the 3-day SMX (Search Marketing Expo) East conference in New York City after having had a front-row seat to the latest search marketing strategies. Some of…
Contacting Webmasters While Link Building
One of the most difficult aspects of link building is finding and contacting a person who a) knows what a link is and b) can help get your link posted. …
SEO Terminology for Non SEO Professionals
It can be difficult to explain search marketing terminology to non-professionals. Of course, there are different levels of client knowledge, from those who know next to nothing (only that they…
What’s the Best Day for Link Building?
I recently had a theory that link requests sent out on Fridays would frequently go unheeded, as, I assumed, many employees had already checked out for the weekend and were…
Utilizing Google Trends for Keyword Research
Choosing the correct keyword phrases at the beginning of any SEO campaign is vital for that campaign’s success, and the wrong phrases can waste countless dollars and hours pursuing those…
Adding SEO Content to Your Site
Adding content to your site is one of the most effective ways to increase traffic, especially for longtail, niche keyword phrases that may not receive boatloads of searches but will…
Why I don’t Focus Heavily on SMO
Social Media Optimization (SMO) is the newest (not so new anymore) trend in internet marketing, and many firms are focusing their efforts on creating and maintaining client accounts on Twitter,…