Everyone knows the standard practices for starting an SEO campaign: you conduct extensive keyword research, change META information on the site, and work on the content (this is a very…
I’ve recently returned from the 3-day SMX (Search Marketing Expo) East conference in New York City after having had a front-row seat to the latest search marketing strategies. Some of…
One of the most difficult aspects of link building is finding and contacting a person who a) knows what a link is and b) can help get your link posted. …
It can be difficult to explain search marketing terminology to non-professionals. Of course, there are different levels of client knowledge, from those who know next to nothing (only that they…
I recently had a theory that link requests sent out on Fridays would frequently go unheeded, as, I assumed, many employees had already checked out for the weekend and were…