What’s the Best Day for Link Building?
I recently had a theory that link requests sent out on Fridays would frequently go unheeded, as, I assumed, many employees had already checked out for the weekend and were…
Digital Marketing Blog
Digital Marketing Trends, Strategies, and Updates
Utilizing Google Trends for Keyword Research
Choosing the correct keyword phrases at the beginning of any SEO campaign is vital for that campaign’s success, and the wrong phrases can waste countless dollars and hours pursuing those…
Adding SEO Content to Your Site
Adding content to your site is one of the most effective ways to increase traffic, especially for longtail, niche keyword phrases that may not receive boatloads of searches but will…
Why I Don’t Focus Heavily on SMO
Social Media Optimization (SMO) is the newest (not so new anymore) trend in internet marketing, and many firms are focusing their efforts on creating and maintaining client accounts on Twitter,…
Google’s Caffeine Update
The Caffeine Update Google recently updated their algorithm with Caffeine, a change that focuses on indexing more pages in real time, thereby increasing the amount of new material found by…
The Importance of Internal Linking
Internal linking is a key aspect of search engine optimization and is one of the aspects of SEO that can be directly controlled by you. What is Internal Linking? Internal…
Google Wonder Wheel
Keyword research is an arduous process that should at least involve numerous programs – Wordtracker, Keyword Discovery, Google Adwords Tool – which are the foundations for most keyword research campaigns. …
The Value of Links
I noticed an interesting thing while scoping out some competition for one of my clients. When I analyzed the links of a top competitor I noticed that they had about…
Reciprocals Still Appear Effective
I’m not a huge fan of reciprocal linking, and many recent forum posts and blogs have claimed that reciprocal linking (exchanging links) is a thing of the past. While I’d…
The Benefit of Google Maps
If you’re just starting an SEO campaign, there are a few basic things you should do: fix META info, internal linking, content, etc. Often overlooked, however, is the rather simple…