Marketing isn’t about letting as many people as possible know about your business, it’s about letting the right people know about your business. How you market and to whom you…
I’ve been doing SEO full-time for about 6 and a half years now, and in that time a lot of strategies and buzzwords have come and gone. Keyword Stuffing: gone. …
According to SEO Moz’s article “Title Tag Best Practices” there are two preferred manners in which to write title tags using best practices: 1) “Primary Keyword – Secondary Keyword |…
All too often I’m approached by a frantic new client who’s concerned about a sudden drop in their rankings for a target keyword phrase. Here are five potential reasons for…
Law firm SEO is not generic SEO. Legal marketing is one of the most competitive digital landscapes online, and ranking against industry giants like FindLaw, Justia, and AllLaw can feel…
Anyone who works in SEO knows that link building is one of the most time-intensive parts of digital marketing. Prospecting, tracking outreach, checking link status, and documenting progress can quickly…
If you own a small business, you know every penny has to count, and investing in search engine optimization can be a bold step, and also a risk if you…
One of the most common problems clients or potential clients approach me with is what to do when choosing a new domain name. A lot of clients have heard about…
As a search marketer I know from experience that no worthwhile phrases are easy to rank for. If a phrase receives traffic, it has websites running SEO and PPC campaigns…
With recent changes to their privacy policy, Google has begun blocking keyword information provided by users who are logged in, causing a spike in “(not provided)” results in analytics reporting…