Tips for Law Firm SEO
Law firm SEO, like any industry-specific SEO, is its own breed, with strategies that work especially well for the niche. While it may be daunting to go up against large…
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Digital Marketing Trends, Strategies, and Updates
A New Link Building Tool
Always on the lookout for new link building software to make the grueling process a little more bearable, I recently happened upon the Link Building Toolbar. The browser add on,…
Five SEO Tips for Small Businesses
If you own a small business, you know every penny has to count, and investing in search engine optimization can be a bold step, and also a risk if you…
Choosing a Domain with SEO in Mind
One of the most common problems clients or potential clients approach me with is what to do when choosing a new domain name. A lot of clients have heard about…
Local SEO: Which Maryland Businesses Have it Toughest?
As a search marketer I know from experience that no worthwhile phrases are easy to rank for. If a phrase receives traffic, it has websites running SEO and PPC campaigns…
Not Provided and its Effects
With recent changes to their privacy policy, Google has begun blocking keyword information provided by users who are logged in, causing a spike in “(not provided)” results in analytics reporting…
SEO Tricks You Overlooked
Everyone knows the standard practices for starting an SEO campaign: you conduct extensive keyword research, change META information on the site, and work on the content (this is a very…
Top Ten Takeaways from SMX East
I’ve recently returned from the 3-day SMX (Search Marketing Expo) East conference in New York City after having had a front-row seat to the latest search marketing strategies. Some of…
Contacting Webmasters While Link Building
One of the most difficult aspects of link building is finding and contacting a person who a) knows what a link is and b) can help get your link posted. …
SEO Terminology for Non SEO Professionals
It can be difficult to explain search marketing terminology to non-professionals. Of course, there are different levels of client knowledge, from those who know next to nothing (only that they…