Google recently developed a tool called Lighthouse that helps identify problems with your website by running an audit through Chrome. It’s an effective tool for identifying issues with your site.…
It’s enough to drive you crazy: competitors who outrank you for seemingly no good reason. They have shoddy digital marketing campaigns with fewer links, all lower quality than yours; they…
Remember the story of the Tortoise and the Hare? It taught us the valuable lesson that slow and steady wins the race. Sadly, it was dead wrong, at least when…
This post was originally created in 2014, so I’ve revisited it to see if these elements are indeed “evergreen.” While the original post was speculative, based, however, on nearly 8…
On-page ecommerce SEO is essential to the success of your online store. Search engine optimization played a big role in the growth of many large ecommerce sites last year, and…
In a world of ever-decreasing attention spans and an ever-growing number of forms of ad blocking, what is the best way to reach your target audience? How are you supposed…
Note: I spent a while looking for appropriate photos for a post on different SEO strategies–guys in different outfits, two different suits hanging from a rack, etc.–but none if them…
Getting Started with Digital Marketing So you’ve started a Maryland business, filed the proper paperwork, set up shop … now what? The hard truth you’ll hear over and over again…
Image Credit: Bigstock Photo Search marketing is a tough industry. Just when a strategy is working, an algorithm changes and it seems like you have to start all over again. …
