In its efforts to deliver the best, most relevant search results, Google has developed quality guidelines centered around prioritizing E-A-T – expertise, authoritativeness, and trustworthiness. Obviously, those are great qualities…
UPDATED FOR 2025 One of the keys to improving your online footprint is finding business blogs that accept guest posts. Guest posting not only gives you the opportunity to create…
Content marketing isn’t a new concept for companies and marketers. In fact, storytelling and content marketing have been around for hundreds of years. As you finalize your 2020 marketing plans,…
Google recently developed a tool called Lighthouse that helps identify problems with your website by running an audit through Chrome. It’s an effective tool for identifying issues with your site.…
It’s enough to drive you crazy: competitors who outrank you for seemingly no good reason. They have shoddy digital marketing campaigns with fewer links, all lower quality than yours; they…
Remember the story of the Tortoise and the Hare? It taught us the valuable lesson that slow and steady wins the race. Sadly, it was dead wrong, at least when…
This post was originally created in 2014, so I’ve revisited it to see if these elements are indeed “evergreen.” While the original post was speculative, based, however, on nearly 8…
On-page ecommerce SEO is essential to the success of your online store. Search engine optimization played a big role in the growth of many large ecommerce sites last year, and…
Note: I spent a while looking for appropriate photos for a post on different SEO strategies–guys in different outfits, two different suits hanging from a rack, etc.–but none if them…
Getting Started with Digital Marketing So you’ve started a Maryland business, filed the proper paperwork, set up shop … now what? The hard truth you’ll hear over and over again…
