Structured data and rich snippets are fundamental parts of contemporary marketing strategies. They offer search engines crucial insights into website content and enriching search results. By providing context and enhancing…
In the dynamic and constantly evolving world of search engine optimization (SEO), understanding the latest developments around Google’s introduction of Core web vitals (CWVs) is essential. These metrics, which measure…
Search engine optimization (SEO) is alive and well, and has been since the dawn of the internet, and especially the dawn of Google in 1998. Search engine algorithms are in…
In 2021, unique mobile internet users numbered 4.32 billion, meaning more than 90% of the global internet population uses a mobile device to go online. Mobile devices include smartphones or…
Voice search technology allows people to search for things online using voice prompts. They can ask questions to their phones, watches, and even devices like Amazon Echos and Google Nests,…
Digital analytics from your website provides some of the most useful information available in understanding how to market to your target audience. In fact, a Deloitte study cited by Forbes…
Search engine optimization (SEO) is one of the cornerstones of digital marketing. As business continues to shift to digital, Google’s page ranking algorithms continue to shift as well. In fact,…
Across the globe, businesses have had to adapt quickly to the many changes brought on by the explosion of digital-first businesses, especially those in the eCommerce space. In 2020, the…
In its efforts to deliver the best, most relevant search results, Google has developed quality guidelines centered around prioritizing E-A-T – expertise, authoritativeness, and trustworthiness. Obviously, those are great qualities…
Search engine optimization (SEO) is one of the most essential components of a digital marketing campaign. Optimizing your content makes it easier for potential customers to find you and drives…
