Understanding Your Audiences on Social Media
The first recognizable social media site, Six Degrees, was created in 1997, enabling users to upload a profile and make friends with other users. Blogs began growing in popularity in…
Digital Marketing Blog
Digital Marketing Trends, Strategies, and Updates
Using Google Lighthouse for SEO & to Gain Web Performance Insights
Google recently developed a tool called Lighthouse that helps identify problems with your website by running an audit through Chrome. It’s an effective tool for identifying issues with your site.…
Forget Time To First Byte for Page Speed SEO, Focus on DOM (Document Object Management) Loaded
Remember the story of the Tortoise and the Hare? It taught us the valuable lesson that slow and steady wins the race. Sadly, it was dead wrong, at least when…
3 Evergreen SEO Elements – Updated for 2018
This post was originally created in 2014, so I’ve revisited it to see if these elements are indeed “evergreen.” While the original post was speculative, based, however, on nearly 8…
4 Game-Changing 2018 Digital Marketing Trends You Need to Know
Leveraging the current digital marketing trends is essential to your company’s growth and success. From artificially intelligent chatbots to social video ads, the digital marketing trends for 2018 are huge…
Mobile Voice Search: How Will It Change SEO?
You get home from work late, you don’t feel like cooking, and decide to order a pizza for delivery. How will you able to look at the menu, see what…
Identifying SEO Strategies Unique to Your Industry
Note: I spent a while looking for appropriate photos for a post on different SEO strategies–guys in different outfits, two different suits hanging from a rack, etc.–but none if them…
The Ultimate Digital Marketing Guide to Growing Your Maryland Business
Getting Started with Digital Marketing So you’ve started a Maryland business, filed the proper paperwork, set up shop … now what? The hard truth you’ll hear over and over again…
10 Quotes Every Search Marketer Should Know (Updated)
Image Credit: Bigstock Photo Search marketing is a tough industry. Just when a strategy is working, an algorithm changes and it seems like you have to start all over again. …
6 Things You Should Know About Mobile SEO
It’s clear that the use of mobile technologies is rising globally and an increasing number of people spend time glued to their tablets or smartphones. Wearable devices are also becoming…