Understanding Your Audiences on Social Media
The first recognizable social media site, Six Degrees, was created in 1997, enabling users to upload a profile and make friends with other users. Blogs began growing in popularity in…
Digital Marketing Blog
Digital Marketing Trends, Strategies, and Updates
The Negative Effects of VPNs on Digital Marketing
Virtual Private Networks (VPNs) are all the rage these days. They improve data security and provide anonymity in an era during which both of those things are in jeopardy. When…
Using Google Lighthouse for SEO & to Gain Web Performance Insights
Google recently developed a tool called Lighthouse that helps identify problems with your website by running an audit through Chrome. It’s an effective tool for identifying issues with your site.…
Forget Time To First Byte for Page Speed SEO, Focus on DOM (Document Object Management) Loaded
Remember the story of the Tortoise and the Hare? It taught us the valuable lesson that slow and steady wins the race. Sadly, it was dead wrong, at least when…
3 Evergreen SEO Elements – Updated for 2018
This post was originally created in 2014, so I’ve revisited it to see if these elements are indeed “evergreen.” While the original post was speculative, based, however, on nearly 8…
4 Game-Changing 2018 Digital Marketing Trends You Need to Know
Leveraging the current digital marketing trends is essential to your company’s growth and success. From artificially intelligent chatbots to social video ads, the digital marketing trends for 2018 are huge…
Creative Marketing Ideas for Your Small Business
Marketing is an essential element to small business success. There are plenty of creative marketing ideas for small businesses. However, finding the ones that speak to your goals and budget…
Mobile Voice Search: How Will It Change SEO?
You get home from work late, you don’t feel like cooking, and decide to order a pizza for delivery. How will you able to look at the menu, see what…
Is Your Business Being Ignored? 5 Reasons You Need to Invest in Content Marketing
In a world of ever-decreasing attention spans and an ever-growing number of forms of ad blocking, what is the best way to reach your target audience? How are you supposed…
Identifying SEO Strategies Unique to Your Industry
Note: I spent a while looking for appropriate photos for a post on different SEO strategies–guys in different outfits, two different suits hanging from a rack, etc.–but none if them…