Digital Marketing Blog

Digital Marketing Trends, Strategies, and Updates

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Beyond Clicks: Understanding and Optimizing for User Intent

Many businesses focus on increasing clicks and traffic. While these metrics are important, they don’t always translate into meaningful engagement or conversions. Instead of chasing clicks alone, companies should prioritize…
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RankBrain: The Effects of Machine Learning on SEO

Search engine optimization (SEO) is one of the cornerstones of digital marketing. As business continues to shift to digital, Google’s page ranking algorithms continue to shift as well. In fact,…
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Digital Marketing Tips for New eCommerce Companies

Whether you are building a brand-new company or establishing an eCommerce end for your brick-and-mortar store, a digital marketing strategy is essential. Technology is constantly growing, making the way we…
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10 Common Errors Found by a Google Quality Rater

In its efforts to deliver the best, most relevant search results, Google has developed quality guidelines centered around prioritizing E-A-T – expertise, authoritativeness, and trustworthiness.  Obviously, those are great qualities…

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