Content marketing isn’t a new concept for companies and marketers. In fact, storytelling and content marketing have been around for hundreds of years. As you finalize your 2020 marketing plans,…
The first recognizable social media site, Six Degrees, was created in 1997, enabling users to upload a profile and make friends with other users. Blogs began growing in popularity in…
You visit a local restaurant’s Facebook page and a little messenger box pops up in the corner. You see an automated greeting, “Welcome to our page! How can I help…
Today, more than half of the world’s population has Internet access – almost 4.4 billion people. This population consists of a variety of users, including largely diverse demographics, languages, and…
Google recently developed a tool called Lighthouse that helps identify problems with your website by running an audit through Chrome. It’s an effective tool for identifying issues with your site.…
It’s enough to drive you crazy: competitors who outrank you for seemingly no good reason. They have shoddy digital marketing campaigns with fewer links, all lower quality than yours; they…
Remember the story of the Tortoise and the Hare? It taught us the valuable lesson that slow and steady wins the race. Sadly, it was dead wrong, at least when…
The Basic Attention Program, or Basic Attention Token (BAT) will change digital marketing forever. BAT is a blockchain digital advertising technology that cuts out ad middlemen. It aims to place…
On-page ecommerce SEO is essential to the success of your online store. Search engine optimization played a big role in the growth of many large ecommerce sites last year, and…
Leveraging the current digital marketing trends is essential to your company’s growth and success. From artificially intelligent chatbots to social video ads, the digital marketing trends for 2018 are huge…