Benefits of a Mobile-First Website
In 2021, unique mobile internet users numbered 4.32 billion, meaning more than 90% of the global internet population uses a mobile device to go online. Mobile devices include smartphones or…
Digital Marketing Blog
Digital Marketing Trends, Strategies, and Updates
Using Corporate Storytelling to Grow Your Small Business
Buzzwords like “content marketing” and “storytelling” aren’t new. But as consumers evolve how they like to engage, interact with, and hear from brands, marketing teams are having to pivot their…
What is Conversational Marketing and Why is it Important?
Conversational marketing is the ability to have 1:1 interactions in real time across multiple channels with prospects and customers. It allows for businesses to generate and nurture relationships, improve the…
Incorporating Video into Your Digital Marketing Strategy
Video marketing can no longer be just a small piece of your overall digital marketing plan. Now, it must be central to your outreach and retention efforts. Video marketing can…
Optimizing Your Website for Voice Search
Voice search technology allows people to search for things online using voice prompts. They can ask questions to their phones, watches, and even devices like Amazon Echos and Google Nests,…
How Artificial Intelligence (AI) Can Evolve Your Marketing Strategy
Artificial intelligence (AI) makes it possible for machines to learn from experience, adjust to new data inputs, and perform human-like tasks, while relying on deep learning and other technologies to…
Using Google Analytics to Market to Your Target Audience
Digital analytics from your website provides some of the most useful information available in understanding how to market to your target audience. In fact, a Deloitte study cited by Forbes…
Recent and Upcoming Changes to Google Ads [2021 – 2022]
Google is constantly updating their services in order to provide users the most streamlined and effective tools possible. Advertising sophistication is constantly improving as automation and machine learning make search…
RankBrain: The Effects of Machine Learning on SEO
Search engine optimization (SEO) is one of the cornerstones of digital marketing. As business continues to shift to digital, Google’s page ranking algorithms continue to shift as well. In fact,…
Using Conversion Copywriting to Drive Revenue
What is Conversion Copywriting? Conversion copywriting is a science-based approach to using words to persuade customers to engage with your brand and ultimately purchase your products and services. According to…