Incorporating Video into Your Digital Marketing Strategy
Video marketing can no longer be just a small piece of your overall digital marketing plan. Now, it must be central to your outreach and retention efforts. Video marketing can…
Digital Marketing Blog
Digital Marketing Trends, Strategies, and Updates
Optimizing Your Website for Voice Search
Voice search technology allows people to search for things online using voice prompts. They can ask questions to their phones, watches, and even devices like Amazon Echos and Google Nests,…
How Artificial Intelligence (AI) Can Evolve Your Marketing Strategy
Artificial intelligence (AI) makes it possible for machines to learn from experience, adjust to new data inputs, and perform human-like tasks, while relying on deep learning and other technologies to…
Using Google Analytics to Market to Your Target Audience
Digital analytics from your website provides some of the most useful information available in understanding how to market to your target audience. In fact, a Deloitte study cited by Forbes…
Recent and Upcoming Changes to Google Ads [2021 – 2022]
Google is constantly updating their services in order to provide users the most streamlined and effective tools possible. Advertising sophistication is constantly improving as automation and machine learning make search…
RankBrain: The Effects of Machine Learning on SEO
Search engine optimization (SEO) is one of the cornerstones of digital marketing. As business continues to shift to digital, Google’s page ranking algorithms continue to shift as well. In fact,…
The Importance of Newsletters in Marketing
A 2021 study by HubSpot found that about 99% of people who have email accounts check them at least once per day. Additionally, more than 50% of respondents in that…
Using Conversion Copywriting to Drive Revenue
What is Conversion Copywriting? Conversion copywriting is a science-based approach to using words to persuade customers to engage with your brand and ultimately purchase your products and services. According to…
Dragonfly Digital Marketing Named as Maryland’s Best Content Marketing Firm on Clutch Leaders Award
As they say, content is the key to successful marketing. Today, most marketers use content marketing to not only educate their customers but also build strong relationships with them. At…
What Does a Digital Marketing Agency Do?
Digital marketing is the way in which a brand connects with and influences habits of potential and existing customers. It is a core part of operating any business, regardless of…