I noticed an interesting thing while scoping out some competition for one of my clients. When I analyzed the links of a top competitor I noticed that they had about 10 links with the keyword phrase’ in them. These were not quality links and most of them had no Page Rank.
I know many SEOs ignore Page Rank (PR), and I often do as well, but it definitely has an effect on the quality of links and link power. I’ll take a PR 6 link over a PR 0 link any day, and even those SEOs who say that page rank doesn’t matter would probably do the same. If anything, Page Rank is a measure of a page’s quality, and in that respect it should be considered.
Getting back to the topic…I noticed that the low ranking links were coming from homepages. Taking this into consideration, the location of the link appears to be the greatest factor in its value. Links appearing on homepages (even those with 0 Page Rank) seem much more effective than those appearing elsewhere. The lesson of this is to consider Page Rank lightly, try to get homepage links, and consider the quality and relevance of a page before getting caught up in its PR.