Keyword research is an arduous process that should at least involve numerous programs – Wordtracker, Keyword Discovery, Google Adwords Tool – which are the foundations for most keyword research campaigns. In addition to these staples, there a numerous programs that help expand your research horizons. One of which is Google’s Wonder Wheel.
Wonder wheel is a tool that helps users discovery new keyword phrases that don’t necessarily contain the root keywords. These phrases do not always appear in the Google Adwords Keyword Research Tool, so this tool is more than a rehashing of an existing one.
To access Wonder Wheel conduct a keyword phrase search on Google and then click ‘Show Options’, located just below the search window. This will open a new window with a list of resources, one of which is ‘Wonder Wheel’. Clicking on this option will open a ‘wheel’ which contains your primary keyword phrase and branches out to similar keyword phrases.
The advantage of this tool is that it reveals phrases that you may not have considered. A search for ‘car dealer’ will reveal results for ‘car dealership’, a phrase you may not have considered. The cool thing about the Wonder Wheel is its depth, by clicking on different phrases new wheels appear, each wheel with its own branch of keyword phrases, so the process is endless.
The post through which I discovered this tool is located here.
Check it out and let me know what you think.