Before you write your SEO copy and after you’ve conducted your keyword phrase research it is a good idea to develop the basic framework for your site. This will help you stay organized and also help you to avoid confusion during the process of internal linking (creating text links that link to other pages within your site). Internal linking is beneficial for SEO and it also adds flow to your website.
Write a preliminary site map (list of pages that will appear on your website). Generally, websites include the following pages:
1) Home
2-7) Product Services Page(s) (list specific pages)
8 ) About Us
9) Contact Us
10) Links
When developing your internal linking structure, you should be primarily concerned with the Home and Product / Services pages — these will be the meat and potatoes of your site and an important aspect of you SEO internet marketing campaign.
Assign a number to each page (as listed above).
Developing a Linking Structure
I find it easiest to create a numerical list of 3-5 pages to link to from your home page and each product / service page. So, utilizing the numbers that you have already assigned to each page, develop your structure in this manner:
1) Home – 2, 5, 7 ,9
2) Product #1 – 1, 9, 6, 4, 8
Etc.
Spread out your linking campaign so that no page has a weighted amount of internal links. Save this list for later.
