Should you hire an SEO expert? If you can afford one, yes, especially if you are new to the concept of SEO. While nearly all information regarding SEO can be found on the internet, you’ll probably waste countless hours working on (and probably reworking) SEO related issues for your site if you attempt the entire process on your own. An SEO expert can help you to quickly establish a method to effectively developing your website.
However, if you want to save money or are interested in learning SEO on your own, it is possible to optimize your site in a relatively short amount of time, and this blog is intended to provide you with the tools to develop a search engine optimized site from the ground up. I’m not saying your site will perform astoundingly well in its first month (one of the most important aspects of SEO is patience), but you should be off and running and have laid the groundwork for future success.
That being said, there is a vital aspect of SEO that anyone can easily perform without the help of an SEO expert: link building.
Link building is the time-consuming process of increasing the number of inbound links to your site. An inbound link is a link posted on another website that, when clicked on, opens a web page on your site. Search Engines view inbound links as a major factor that determines the importance of your site — the assumption is that if a lot of people are willing to link to your site, your site must be a good site.
NOTE: Link building is about quality, not quantity.
WARNING: Many SEO companies promise directory submission services that will get your site listed in thousands of directories. While this seems like a beneficial service, these companies often submit your website to directories that have absolutely nothing to do with your site. If you sell jewelry, it won’t do your site any good to be listed in a Pet Services directory.
I’m getting ahead of myself, however…link building is a process that occurs slightly later during SEO development. For now, we’ll continue developing your site page by page.