Keeping your data secure and your privacy intact should be of paramount importance to every business and marketing team in the world, but typically it’s not treated with the level of care it demands. This can lead to major problems down the line when it comes to reputation and your ability to work to the best of your ability, as security breaches can prove incredibly costly.
As a responsible person with respect for your clients and their data, you’ll want that digital information held in safe hands. Keeping all of the customers’ personal details presents a challenge to the security of the data and your systems. A Virtual Private Network (VPN) keeps your communications securely encrypted and protected even if externally intercepted, rendering the data useless and undecipherable to hackers and eavesdroppers.
Everyone from individuals to corporations use VPNs in order to protect their SEO and marketing efforts. There’s certainly a daunting range when it comes to picking the most suitable network, so make sure you consider your options and find the best VPN for you and your business.
The Importance of Protection
Search engines need to trust that you have a safe website in order to realistically direct traffic to it. If people are being sent a search engine to websites that are infected or neglected, people might not be so keen on using that search engine in the future. Therefore, it is in the best interests of search engines to bump hacked or compromised websites down in the page rankings. What would you do if your website got hacked and user data was released? Would you still use such a site?
You need to take every measure possible in your SEO efforts to stay secure and ensure search engines and your audience that your site is a safe haven on the internet. One of the most important measures is the use of a VPN on a regular basis.
Increased Trust in Communications
An enhancement of your security allows you to place more time and effort into your marketing and SEO efforts. If you are working with other professionals, you want to be able to be certain that there is a way for you to reliably and safely communicate with them. A VPN allows you to access your communications and services regardless of what restrictions you face in the world and remain entirely free from danger or surveillance.
Confidence in key in any business endeavor, and with SEO, a VPN can bring you that confidence. Just be sure to always have it turned on and to still maintain vigilance regarding the rest of your security.
Research Access
A VPN can help you gain access to SEO tools that might otherwise be blocked to you depending on where you live. You always want access to all of your research information, and the tool allows you to get by censorious and restrictive efforts of governments and other organizations.
On a similar note, if you use your VPN to set your IP address as if you’re browsing in a different region, you can view search results as if you were in that country itself. You can likely find this data elsewhere, but the SEO professional can never underestimate the ability to see their targets from the perspective of the average user.
Reaching Your Targets
Long gone are the days of mass emails to huge, unfiltered audiences with a tiny return on investment. E-marketing has evolved to reflect a more realistic and personal relationship with prospective clients and better understanding of existing customers.
Yet the challenge of reaching them has never been harder, with spam filters and ISP blocks an everyday issue. Maintaining data integrity and security via VPN makes it easier to reach the shrinking audience and get your email to their inbox. By masking your IP address, you might be able to reach more potential audience members and customers.
Conclusion
A VPN’s extra encryption means that you are always protected and always have access whether working remotely or on the move. That’s vital in the modern global workplace, and increasingly businesses are able to reduce costs through more flexible working approaches.
Security comes in part through data encryption on either side of the network before the information is transported. No matter where you go or what you do, your business, your employees and your data will always be safe.
Could your business protect itself better? Have you been a victim of a hacker or malicious attack? Let us know how your experiences have shaped your current security policies.
