I recently had a theory that link requests sent out on Fridays would frequently go unheeded, as, I assumed, many employees had already checked out for the weekend and were less likely to respond to link request emails. With this presumption, I believed many Friday link request emails would sit ignored in Inboxes, not just on Friday but for the rest of the weekend, sinking lower and lower on the list of emails as miscellaneous emails trickled in. By Monday, the recipient of the link request would have no interest in, or would have completely forgotten about, the request email.
Determined to figure out whether this theory was true, and if I was wasting my time attempting to link build on Fridays, I conducted an analysis of 25 completed link requests, all one-way and non-paid, and found some surprising results. And here they are:
Excluding the one lonely Saturday on which I huddled Bob Cratchit-like at my desk while link building, the ordinary Mon-Fri workweek shows a surprising trend: Tuesday success rates are greater than those on other days of the week. Certain this was just a coincidence, I conducted a little more research and found, not surprisingly, that Tuesday is the most productive day of the workweek. Although studies have found Fridays to be the least productive, this was not reflected in the sampling.
So if you only have one day a week to do your link building, I’d recommend Tuesday.
