What is Digital Marketing?

Our View on Digital Marketing

We see digital marketing as a way to improve your digital footprint and significantly increase your business’s bottom line. For a brick-and-mortar business, the ability to be found can make all the difference in the world (location, location, location!). For us, the internet is the world we deal with, and it’s our duty to ensure that your business gets found there. It’s still all about location (your website), but digital marketing gives us the ability to attract visitors who wouldn’t necessarily walk by your brick-and-mortar business.

Approximately 81% of consumers first visit a business’s website before conduct any sort of transaction. That number is huge, and digital marketing is a way to attract those users to your business via a wide variety of strategies. Digital marketing incorporates numerous platforms and methods into a single online strategy. We focus on the following areas: search engine optimization (SEO), social media marketing for platforms such as Facebook and Twitter, paid advertising such as Google Adwords and Bing Ads, content marketing, and analytics, which all work hand-in-hand to drive visitors to your site and convert them into clients or customers.

For us, digital marketing is a philosophy. We believe in EAT, an acronym that stands for Expertise, Authority, and Trust. If your website can hit all of these areas, it’s going to perform well online. Here’s a breakdown of our interpretation of that acronym:

  • News about your business
  • Positive user reviews
  • References
  • Recommendations from expert sources such as professional groups

In everything we do, we ask ourselves, “Does this hit one of the three key elements of digital marketing?” If the answer is yes, and we can do it ethically while representing your business in a favorable light, we’ll consider it.

We don’t just look for digital marketing clients, we look for partners with whom we can develop a successful strategy. Additionally, we seek clients who share our dedication to quality and ethical practices.

Looking for a Digital Marketing Partner?

Contact us today for a free consultation.

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