Ecommerce SEO is a strategic effort to improve your business’s rankings on search engine results pages (SERPs). People turn to search engines like Google when they’re looking for services and products. Most people choose from the first few results that appear. The goal of eCommerce SEO is to make sure your business is within those results.
37.5% of website traffic comes through search engines. Anyone who uses the internet uses them. You want your business, services, and products, to be where people will see it. An eCommerce SEO strategy works to optimize your content and push it up higher on more SERPs.
A typical eCommerce strategy might consist of the following:
Ecommerce websites can be a nightmare. There can be hundreds or thousands of pages, all needing unique content, titles and META information, as well as a site structure that is user-friendly and easy to navigate.
Dragonfly approaches e-commerce SEO from the ground up, first ensuring that the site architecture is well designed (with bread crumb navigation, etc.) and then optimizing individual product pages for specific keywords.
With any large eCommerce site, Pay Per Click (PPC) is essential. Dragonfly’s strategic PPC campaigns help buyers find the products you sell and they need. By custom designing ads for your products, Dragonfly increases quality scores while decreasing costs per click.
The core of any eCommerce website SEO campaign (or any SEO campaign for that matter) is link building and content development through quality SEO copy writing. Oftentimes, the two work hand-in-hand to develop links and establish your eCommerce website as a branded name in your industry, whether that’s jewelry, shoes, art supplies, beauty products, or any other industry. A social presence on sites such as Facebook and Twitter is essential for larger eCommerce sites because they help establish a rapport with potential and existing customers.
To learn more about Dragonfly’s eCommerce SEO, and to receive a free website consultation, please contact us.
