Our Task:
Liberty Tax asked us to help launch a website for their new accounting app.
Goal: Six-month national campaign to establish an SEO base.
Dragonfly developed a content strategy and:
- Conducted research to determine which landing pages would perform best with related searches
- Identified potential guest posting opportunities
- Created guest posts
- Created on-site landing pages
- Organic traffic increased steadily
- Online signups as a result of organic traffic increased
- Landing pages are bringing additional organic traffic and conversions
