Content Marketing

What is Content Marketing?

Content marketing is a digital marketing strategy that involves creating content (articles, infographics, videos, etc.) that your targeted audience will find interesting or useful. Regularly posting relevant, up-to-date content on your website and social media channels keeps your business at the forefront. Search engine optimized (SEO) content is more likely to appear at the top of search engine results pages (SERP). The more of it you have, the more traffic for your website. This content isn’t necessarily promotional – instead, it is meant to keep your customers engaged with your brand. It’s not about directly selling your product; it’s about adding value.

Content marketing can do the following for your business:

• Improve brand reputation
• Establish subject matter expertise
• Generate new leads
• Engage with customers
• Improve search engine rankings
• Increase website and social media traffic

Why Do You Need It?

84% of people say they expect brands to produce quality, interesting content. 47% of internet users read blogs daily. Providing customers with useful information and entertaining content will keep them returning to your web pages and increase brand loyalty.

Time and again, search engines have said that creating quality content is the key to a website’s success. Creating consistent, ongoing, quality content helps establish your brand as an industry leader and earns links and traffic over time. It is an integral part of a digital marketing campaign that works hand-in-hand with SEO, social media, and PPC.

As with all we do, Dragonfly Digital Marketing focuses on creating quality content that will be approved by you. If you don’t like it, we won’t use it!