E-mail Marketing

What is E-mail Marketing?

E-mail marketing is still one of the most efficient and effective
tools in a digital marketing arsenal. Not only does email
marketing offer a cost efficient way to target and personalize
marketing efforts, but the ROI on those efforts can be easily
measured, analyzed, and adjusted.

How Can E-Mail Marketing Help Small Businesses?

• Build credibility – E-mail marketing gives you the opportunity to share information and interact with your customers directly. People are more likely to do business with companies they trust.
• Communicate – Almost everyone who uses the internet regularly has an e-mail account. It’s the fastest, most effective way to communicate with your customers.
• Save money – Digitizing your communications saves money that would otherwise be spent on print advertising.
• Branding – Making your advertisements digital gives you the opportunity to work with a designer and keep your brand’s image modern and consistent.
• Networking – Collecting e-mail addresses from your customers enables you to grow your network and reach a wider audience.

Our Process

At Dragonfly, we can either work with your existing email list, or
help you to build a new, unique list through lead generation. A
successful email campaign is only as good as its list!
Through list segmentation, we can help you personalize your
emails to make sure your content is only being seen by those
most likely to convert.